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How to Maximize Trade Show Sales

Anyone who’s participated in a trade show will tell you that making consistent sales isn’t always easy. After a few, you start to get the hang of it and begin to feel like it was worth the time and investment. But you might now be wondering: where do I go from here? You’ve achieved a little slice of success, but now it’s time to take it a step further. Here’s what our experts in trade show displays have to say about maximizing your sales at shows in Alberta and Vancouver.

Pre-show Promotion

It’s a big mistake to assume that prospects and clients will simply come by your booth on their own. Promotion should be done before the show as much as it should during. Real-time promotion might help attract a few clients to your booth, but pre-show promotion is ideal for targeting specific customers before they even arrive. This can be done through social media, updated website information regarding the upcoming show and even through special incentive campaigns (prizes, special treatment, etc.).

Selecting the Right Show

There are a variety of trade shows to choose from (even within the same industry). It’s important to determine which shows best suit your needs and will be most successful in achieving your desired goal. Some things to consider when deciding on a show include:

  • Who will be there?
  • Is there a more efficient way of gaining your target’s business?
  • Does this trade show suit the needs of your product?

Move Around

This isn’t your first show; take the time to leave your booth once in a while. This is a good opportunity to move around and take a look at what other companies are doing. It’s also a good time to talk to other people, see what’s working and adjust your overall strategy.

Add a Personal Touch

Trade shows are loud and constantly busy. It’s extremely difficult to have any serious business discussions through the midst of all the chaos. One way to overcome this problem is to include a more personal one-on-one meeting area somewhere in your booth. This can be a place that’s cordoned off from the main exhibition booth. Some companies even choose to include a second floor in their design where sales teams can meet privately with prospective clients.

Call Goodkey Show Services for Exhibition Booth Design and Trade Show Displays

For more tips regarding success for your trade show in Edmonton or Vancouver, learn more about our services that can help improve your exhibition booth. And for all your other trade show installation, display, furniture rental and signage needs, contact us here.

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